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About us

AFAR GROUP markets globally the professional production of sporting goods and patented products. AFAR Group is now one of the remarkable providers of fitness equipment, recreational equipment, and innovation product in 72 countries on five continents. Locating in the heart of Los Angeles, California, along with a broad view over the world, the company has established two branches of Shanghai in Mainland China and Taichung in Taiwan, as well as well-managed sales channels around the globe.

AFAR Group has already gained good reputations among customers for a wide variety of innovative products as well as a full range of exceptional services due to its top quality of design, professionalism and reliability. AFAR Group has been developing its own brand name since its inception. The brand AFAR has three main concepts inclusive of Health, Leisure, and Eco-Friendliness. There are four main product lines of AFAR GROUP, which are Fitness, Cycle, Wellness, and Innovation.Combining with German technology and Italian design group together to develop and innovate products.
FAR Group is aiming to delight both professional and family users worldwide by creating innovative , entertaining, health-enhancing sporting goods, and its principal products range from treadmills, exercise bikes, elliptical machines, to ski trainers, which provides on-stop-shop with a diverse selection of products for a wide range of preferences in value and functionality. There are two main concepts of Afar’s Corporate Philosophy, Customer Satisfaction and Service Differentiation. We have been dedicated to meet or surpass customer expectation and to provide them full service. We also provide differentiated service; we take part in every process from product designing to looking after the quality of product. We have been committed to optimizing our differentiation to provide a completely integrated service to numerous customers.

To be the most reliable and most responsible global provider of products that contributes to a better way of health life

Provide our customers the best performance products and knowledge with strict quality control and unmatched customer service

Complete innovative products and outstanding customer service are our duty.